PORTFOLIO SAMPLES
Spiralcat Creative’s work runs the gamut from brand development, publications, and UX/UI design to trade show banners, social media channels, and product packaging. Design responsibilities for each job vary according to need: new concepting, layout and art direction of photography for some, taking established brands and creating new marketing pieces for others. Every project and client offers an opportunity for growth and new experiences.
For more information on certain projects, check out the Project Spotlight and Musings blog links.
The Endocrine Society’s flagship magazine is a monthly publication called Endocrine News, a medical/lifestyle magazine that goes to all members. I was tasked with rebranding and redesigning the publication in 2015 and continue to serve as Art Director for the magazine to date, parsing complex medical information into a reader-friendly layout, improving audience engagement and retention.
In January of 2023, I had the opportunity to join Planning Diva, a software-as-a-service startup company that would offer a start-to-finish management platform for event planners. The CEO and CTO founders hired me as their first employee, to serve as Creative Director and develop all the visuals for the up-and-coming company, from corporate branding and UX/UI design to investor pitch decks, social media messaging and sales event materials.
Entertaining With Purpose is a glossy, photography-rich 224-page cookbook and entertaining guide complete with 65 recipes and hosting tips. It was a collaboration with longtime friend Jenny Howard-Maxwell for her company Occasionally Fabulous Events. I served as creative director, designer, and photographer, and production/publishing artist.
Southern Breeze magazine was a glossy, award-winning quarterly publication which covered people, places, lifestyle, and the culinary scene along the Gulf Coast from Lake Charles, LA to Apalachicola, FL. I served as Senior Art Director while an employee for Compass Media from 2006-2009 and then Art Director as a contract designer from 2009-2010, handling everything from photoshoot scouting and assignments, paging, designing, proofing, and liaising with Publishers Press for printing.
Sample pages from award-winning issues of the Official Charlotte NC Visitors Guide. CNJ Creative handled art direction and production design for 5 years, collaborating with with Charlotte Regional Visitors Authority, Pace Communications, RR Donnelly, and Quad Graphics.
Sample pages from award-winning Gulf Shores and Orange Beach Vacation Guide issues. I served as art and photography director for 10 years, both directly as an employee and then through CNJ Creative.
Below is a sampling of various covers from magazines and vacation guides.
CNJ Creative is more than just editorial design, although admittedly it represents the bulk of past jobs. But branding & identity packages from just logo design to complete collateral layout are also in the wheelhouse. Below are logo samples, business cards, recipe sheets, and travel/marketing brochures. Plus a few more award-winning publications.
America’s Catch 25th Anniversary branding and original photography styling and art direction and design for Catfish Curls sales sheet.
